During my three-year tenure with Erath, I worked to shift the brand into a true standalone presence with gravitas—one designed to be paired with food and experienced as a culinary moment. This evolution aligned closely with the Oregon Born, Raised in Glasses Everywhere campaign, introducing a distinctly human touch through masculine tones, natural textures, and tactile, lived-in moments, while creating clear visual distinction between Erath’s Heritage Series and its nationally available Oregon Tier.

The visual identity has now been fully realized. With the new website live and Leah Adint’s sparkling wine officially launched nationally, Oregon’s #1 selling Pinot Noir now carries branding that reflects both its legacy and its future.

Below is a small sampling of Erath imagery that I art directed. Visit www.erath.com or @erathwines on Instagram to experience the updated imagery across digital, social, e-commerce, and national and DTC campaigns.